One of the bigest (art?) projects I have ever been involved in
Established in 1999 In Memory Of received worldwide TV, radio and media coverage. In Memory Of was set up to provide a new and unique service, enabling people to express their feelings for their loved ones using a memorial and obituary tribute facility. This site is currently being totally rebuilt using WordPress
I have always enjoyed doing art that are based around creating networks – which is why I have been involved with mailart and live media streaming projects… The post below is lifted from PeterBright.info
29THMarch 2000, InMemoryOf sign a strategic alliance deal with the National Association of Funeral Directors (UK). This alliance allows the members of the NAFD easy access to the services of InMemoryOf, allowing their clients to place on-line obituaries and memorials as a part of their funeral packages.Alan Slater, NAFD’s chief executive, said “We are all aware of the tremendous Internet explosion, and the NAFD has been approached by numerous companies offering on-line services relevant to our industry. We were particularly impressed by what Peter and Mark had to offer, because of their empathetic approach to the needs of our members and their clients. We believe they will uphold the high professional standards that the NAFD requires, as well as offering a discreet service that will be beneficial to the bereaved.”
During the Internet boom of the early 2000s small independent companies not only had to deal with the new medium of ‘online business’ but had to learn how to deal with the media, who were hungry for news and intrigue.
A lot of these new business struggled to cope with the instant pressure of global attention. Time zones disappeared and TV and Radio interviews could happen anytime of the day. These early pioneers of the Internet worked long hours and many of them crashed and burned.
During these early days the rules of online marketing were written.
Below is a section from the diary of In Memory Of from 3rd May 2000
- 7.45am: Turn the computers on in our Worcestershire office.
- 8.00am: The Financial Times prints an article about us which prompts Mike Sergeant, from Sky News, to ask for an interview with us in South Ealing, London.
- 9.30am: Collect a new batch of postcards from our local printer and approve artwork for new leaflets.
- 10.30am: Collect Mark and drive to London.
- 11.00am: Park the car and have a telephone interview with Bill Mouland from the Daily Mail.
- 1.00pm: Stop the car again and organize a radio interview in Worcester for 10.00pm.
- 2.00pm: Arrive at location for filming.
- 3.00pm: Leave London and head back up the M4 to the Midlands.
- 4.00pm: Stop on Motorway for a cup of tea and a large breakfast (first food of the day).
- 6.00pm: Arrive back in the office and sort through emails.
- 7.00pm: Watch the news item on Sky News.
- 9.00pm: Set off for the studios of BBC Hereford & Worcester.
- 9.45pm: Wait in studio to be connected to London for a live interview on BBC Radio 4.
- 10.25pm: Leave radio station.
- 12.15am: Get back to office. Check emails and reply.
- 12.45am: Turn computers off and leave office.
- The next day in the life of InMemoryOf (4th May 2000) …
To cut a long story short, it began at 6.45am and ended at 12.30am on the 5th of May.
In Memory Of is a service to help the family and friends of somebody loved and lost to express their feelings in a lasting way.
She was the woman behind the scenes in their grocer’s shop, where they were famous for their home made ‘ice lollies’. People still remember them for their delicious treats, which they made from ‘Tizer’ and other bottles of ‘pop’.
She was a ‘Spiritulist’ by conviction, with local business men and tradesmen alike knocking on her door for advice and guidance, and her ‘messages’ influenced deals and life changes all around her. The respect she had was far larger than her diminutive size. Read more
The Internet has been around for such a long time now – it has its own history and fashions and like the real world fashions come back again…