Archive | November 2011

Direct mail is it art?

First page of a 1928 direct mail marketing adv...

Image via Wikipedia

It has been the fashion in recent years for businesses to abandonn direct mail (using the traditional postal mailing service) in favour of online marketing and email campaigns. Companies are however returning to this marketing tool and being more creative using shaped flyers. These not only get the recipents interest, but some businesses are doubling response rates with these shaped mail drops.

Companies that attempt to generate sales entirely through indiscriminate direct mail, cold calling or email campaigns are going to find the going tough. Unique leads for your niche market are the best leads and by targeting the people who really need your product you stand a better chance of getting the positive response you require. It is important to know who your clients are.

Art by mail or mail art?

Mail Art in Wisconsin

Mailart in many respects pushes the boundaries of what can be considered art, it has a surreal or Dada quality about it. Mail art sometimes reaches the mainstream gallery audiences but never really reaches the greater highs.

Mail art is a worldwide art and music movement that began in the early 1960s. the principle is simple you send visual art (but also music, sound art, poetry, etc.) through the international postal system. Mail Art is sometimes known as Postal Art or Correspondence Art. Mail Art is a network, based on the principles of barter and equal one-to-one collaboration.

After a peak in popularity in the late 1980s and early 1990s, the Mail Art phenomenon has gradually migrated to the Internet, whose “social networks” were largely anticipated and predicted by the interactive processes of postal collaborations. Nevertheless, Mail Art is still practiced by a loose planetary community involving thousands of mailartists from the most varied backgrounds.

All my love Marni
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Mail art in the post

Another postcard to Hungary and visits to other places

Road trips, journeys, and speed inspire. The image below was taken on a road trip I did in 2007, with stays in Brussels, Zurich (it was going to be Prague – but the German authorities banned us from their country on the outward journey) Zagreb, Munich, Ipers. Going through France, Belgium, Luxemburg, Switzerland, Austria, Slovenia, Croatia and Germany. We did this in six days. Click on the image for more photographs of our ‘Cannonball’ journey.

Mark et moi at the Cannonball 8000 ball, The Regent, Esplanade, Zagreb….be very scared

Gerhard Richter – Top 10

They say that wine matures with age and without doubt the later paintings of Gerhard Richter are his finest. His ability to travel through art history and create and respond to his own history is remarkable. To learn skills and then have the confidence to morph them into another methodology is a difficult thing to do. The paintings Cage (1) – (6) 2006 are without doubt in my top 10 list.

  • Confidence trick from the blog of Veronica Henry
    At the weekend, I went to the Gerhard Richter exhibition at Tate Modern. I was blown away, not only by the richness and variation of his work, but also his methodology: sometimes planned and ordered, sometimes random – sometimes both. It made me think long and hard about the way I write, and it occurred to me that the one quality all his work had, however it was generated, was confidence. Here is a man who knows what he is capable of and who is not afraid to experiment and take risks, but at the same time is very definite about what he has to say. Whatever image he ends up with, his voice is always loud and clear. It made me realise that confidence is the most important item in the writer’s toolbox. With confidence, you can write what you like and how you like, instead of slavishly following a formula. Confidence, of course, comes with experience, but the danger there is that one becomes complacent instead of pushing the boundaries. Something that Richter was clearly never afraid to do. And that is when genius emerges: when talent and confidence and craft combine with risk.

Self Portrait 1974 – Photograph

This was taken with a 35mm Pentax SLR in 1974 and manipulated in the darkroom in Stourbridge College of Art and Design. This reminds me of the simple pleasures I had messing about with making images – it is a shame I have become cynical.

There are millions of ‘Art’ viewpoints; some take a position of extreme difficulty or resistance. This position questions everything and is unforgiving. The principal is that artists should look beyond the superficiality of life and expose the core. They should also look at the superficiality of Art and culture and rip and tear at the flesh of its own conception, rejecting Metaphor, Romanticism etc. etc. By implementing such self imposed draconian measures you may be left with a purity of ideas but that leaves little to create or live for.

QUALIFICATIONS:
Postgraduate Certificate from Wolverhampton University  in Painting
BA(hons) degree from Exeter College of Art and Design in Printmaking

EDUCATION:
2004-2006 Bristol University
2002-2003 Wolverhampton University
19761979 Exeter College of Art & Design
1974-1976 Stourbridge College of Art & Design

Beauty and the Beast

£51.12

Media: Painting and Screen Print on canvas, signed and dated 2011.

Size: 400mm x 400mm

Buy here…

Top ’50 Best Blogs by Printmakers’

Just been notified that PeterBright.info is in the top ‘50 Best Blogs by Printmakers‘ – how very splendid…

Whatever Happened to the Space Age

£57.17

Original painting by Peter Bright.

Media: Painting and Screen Print on canvas, signed and dated 2011.

Size: 500mm x 400mm

Buy here…

ARTIST + S T A T E M E N T …

Nancy Spungen left home at age 17 and moved to New York City. She worked as a stripper around Times Square (and allegedly at a brothel as well). She followed bands such as Aerosmith, The New York Dolls and The Ramones. In 1977, she moved to London and met The Sex Pistols. When lead singer Johnny Rotten did not show interest in her, she pursued bassist Sid Vicious and they soon moved in together.

Morgue Gallery – sale

La Belle et La Bête £605.34 Original painting by Peter Bright.Media: Painting and Screen Print on canvas, signed and dated 2011.Size: 110mm x 820mmSupplied in the original black ‘temporary’ studio frame.Buy here from Morgue Gallery ARTIST + S T A … Continue reading ?

Related links:

Sid Vicious painting for sale – $75.00Whatever Happened to the Space Age” Original painting by Peter Bright. Media: Painting and Screen Print on deep box canvas, signed and dated 2011.Size: 400mm x 400mm. Continue reading ?

Nancy Spungen – painting Whatever Happened to the Space Age £57.17 Painting and Screen Print on box canvas, signed and dated 2011. Size: 500mm x 400mm. Continue reading ?

Related articles:

Painting on deep box canvas. £47.08 ($70)

Original painting by Peter Bright (aka This Window)

Media: Painting and Screen Print on canvas, signed and dated 2011.

Size: 500mm x 400mm

Painting on deep box canvas. £47.08 ($70). Shipping Free. Buy here…

ARTIST + S T A T E M E N T … My heroes have grown old with me or they have died – maybe their death has been a way to freeze time, stop the aging process – not only for them but for me also?.‘Peter’s exhibition was inspired by iconic images he used when he was at art school in the 70s on the theme of Beauty and the Beast – inc Sid and Nancy and Guy the Gorilla! – and I think the results are really bold and impactful.’I have always been a hoarder, newspaper clippings, postcards etc. It is only now that I have decided to recycle them.

Guy the Gorilla (May 30, 1946 – 1978) was a Western Lowland Gorilla (Gorilla gorilla gorilla) which was London Zoo‘s famous resident, something of a celebrity in the 1960s–70s and was often profiled on kids TV shows and natural history productions. Guy the Gorilla was one of London Zoo’s best-loved animals.He arrived at the zoo on 5 November 1947, Guy Fawkes Night, hence his name. He was a tiny baby, weighing just 23 lb (10 kg) and holding a small tin hot-water bottle.

Mail Art in Wisconsin

Related links:

Sid Vicious painting for sale – $75.00Whatever Happened to the Space Age” Original painting by Peter Bright. Media: Painting and Screen Print on deep box canvas, signed and dated 2011.Size: 400mm x 400mm. Continue reading →

Nancy Spungen – painting Whatever Happened to the Space Age £57.17 Painting and Screen Print on box canvas, signed and dated 2011. Size: 500mm x 400mm. Continue reading →

Related articles: